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The 50th Annual Peachtree Road Race: A Lesson in Supply Chain Management

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Every July 4th since 1970, competitive athletes, avid runners, casual joggers, and enthusiastic walkers alike gather in Atlanta, GA for the annual running of the AJC Peachtree Road Race. This time honored tradition began with just a 110 like-minded people and has now grown to 60,000 participants, making it the world’s largest 10K race.  So …

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